E-commerce is on the rise, but ever thought about why exactly your market wants to order online? Despite the fact that the very idea of retail stores remains to be very popular?
Even though businesses spend a great deal of time wanting to define their buyer personas and ideal customers, they often times overlook the main psychology behind online shopping.
Customers don't really buy anything from anyone online. They have a thought process that either encourages them to complete a purchase or drives them away to another retailer. For example, products which has a big asking price often face difficult in selling online. And then there are products which people may wish to get a feel of before purchasing.
But with the changing times, e-commerce has changed into a way of life and businesses are finding a way to suffice the decision-making needs of the customers.
1. Wide range of products to decide on from
Having an internet store offers you an opportunity to get after dark shelf space issues you need to include more inventory into the business.
While it might seem like difficult to most retail business holders, the opportunity of being offered a variety of products on the web is one with the primary factors that cause the shift to digital shopping. More and more people today ask for brands online as opposed to stores - they have more product variations, sizes, availability, etc.
For example, Amazon started as a web-based bookseller. But today, it sells anything from clothes, shoes, bags, watches to even peanuts.
2. Competitive prices for those products
Today, there are a number of people who visit physical stores to test a product, its size, quality along with other aspects. But few of them make the purchase from all of these stores. They tend to look for the same product online instead.
The reason being, the expectation of your competitive pricing. These industry is commonly known as bargain hunters.
If you'll be able to, offer competitive pricing for your products as compared with that with the physical stores. You could also elect to put a number of products on every range, on discount sales to draw the interest of bargain hunters.
For example, Snapdeal comes with a 'deal in the day' - the location where the pricing of products is considerably low in comparison to what they would cost in stores. This makes the customers can use think they are bagging much, and also the sense of urgency throughout the deal increases the number of conversions.
3. Reviews off their online shoppers
According to Internet Retailer, 62% of shoppers look for online reviews on an item or service before purchasing it.
In physical stores, it can be impossible for any shopper to be aware what other company is saying about the products - especially using the sales people ensuring they hear just the good. And that's another reason, why they prefer you can try these out.
Offer reviews, ratings or customer testimonials to your products and display them clearly for the product pages. The better the rating, the higher are the likelihood of it to market.
4. Ability to compare prices
Moving from one brand store to another can be really tedious. On the other hand, switching sites that compares prices of products from different brands is easier. Apart from the reviews given on different online stores, prices include the next thing that customers try to find.
The best method of doing so is displaying an original price as well as the price you are offering. It becomes easier for these phones notice the difference, and therefore, the chances ones seeking to other retail websites become a lot lesser.
For example, if you're running a winter sale, be sure you display the main price, the share of your offering and the new price on the product pages. And don't forget to highlight the offer in your homepage at the same time.
5. Saving a great deal of time
Traveling to stores that aren't close by even though you want to obtain a certain brand, can be quite a put-off. That may be the reason why most customers seek to online retailers instead. The ability to flick through the products and purchase what you want, from wherever they are, saves them plenty of time.
But what these customers generally ask for is the efficiency of delivery that a web based retail store offers. Be it a 'next day delivery', '48 hours delivery' or a 'standard delivery within seven days of order', maintain the delivery information absolutely clear. And if possible, provide them with the ability to choose their delivery date.